A new synergy from the experience and insights of two different worlds
In 2006, two guys from opposite ends of the world met on the far side of the Earth under very unlikely circumstances. It was Sydney, Australia, it was an acting class, and although they were the same age, one was the teacher and the other was the student.
Jeff Bollow, originally American, had grown up in and around the film industry in Hollywood. By his mid-thirties, he had already been an actor, writer, director and film producer for over two decades.
Greig Ritchie, originally Scottish, had grown up around the transport and logistics industry, setting up his own successful fleet management company at 22, before moving to London and then on to Australia.
They became fast friends through the acting school. But as it often does, life after class took the pair on wildly divergent career paths. Paths — as it would prove to turn out — that would lay the groundwork, establish the context, provide a unique array of insights, and ultimately shape the details of a whole new breakthrough approach to business planning and strategy.